ILIA creates makeup that makes your skin better. My team and I create digital campaigns for product launches, partnerships, and events.
soft focus blurring blush
Soft Focus is ILIA’s first-ever powder blush formula, inspired by all the reasons to feel flushed—from a new crush to a steamy sweat sesh.
barrier build skin protectant cream
We launched a barrier-building moisturizer fit for even the most sensitive complexions. To put the colloidal oatmeal formula front and center, we took on the elements and took over a bakery—building a case for just how protective and comforting Barrier Build is.
Peak beauty—we partnered with skiwear brand Halfdays on a limited edition ski suit in ILIA’s signature shade.
We took over beloved Brooklyn bakery L’Appartement 4F during launch month to tell the ingredient story behind Barrier Build. The moisturizer’s soothing oatmeal formula found its comforting counterpart in a limited edition Cookie à L’avoine (translation: oatmeal cookie).
ilia x clairo
ilia x audrey hobert
ilia x solange
bits ‘n pieces
